Born from Experience, Built for Purpose
RHYS MILDREN - SHIFT FOUNDER
SHIFT was born out of my personal journey. After nearly two decades in the health and fitness industry, I transitioned back into shift work and was struck by the daily struggles my co-workers and I faced—poor sleep, burnout, and a lack of real, holistic solutions. Surrounded by quick fixes like energy drinks, heavy medications, and sugar-loaded snacks, I knew something had to change.
Drawing on my experience in the health and fitness industry, I saw an opportunity to help and create lasting change. My father, a lifelong truck driver, worked tirelessly to provide for the family but sacrificed his health in the process. Inspired by his story and the challenges I saw in my own life and those around me, I created SHIFT to honour his legacy and provide shift workers with the tools, support, and community they need to thrive—not just survive.
What We Stand For
Innovating for Your Needs
Our solutions are crafted with science and common sense—simple, effective, and tailored to the unique challenges of shift work.
Empowering Shift Workers
We’re here to uplift the unsung heroes who keep the world moving. SHIFT provides the tools and support you need to thrive in work, health, and life.
Building a Healthier Future
SHIFT is more than a brand; it’s a movement to redefine health for shift workers. Together, we’re creating lasting change for a brighter, healthier tomorrow.
Our Vision for What’s Ahead
Launching early 2025
A natural sleep aid to help you unwind and recover deeply.
Launching mid 2025
Combat dehydration and replenish essential nutrients to stay sharp.
Launching MID 2025
Fuel your day with sustained energy and focus without the crash.
LAUNCHING LATE 2025
A caffeine-free nootropic formula to enhance clarity and productivity.
Launching Late 2025
We’re creating a dedicated space for shift workers to access personalised coaching and practical health advice tailored to your schedule. Delivered by experts who understand the shift work lifestyle, our coaching platform will include:
Nutrition Guidance: Meal plans designed for irregular hours.
Fitness Programs: Workouts that fit your unique lifestyle, led by experienced coaches.
Mental Health Support: Tools and strategies to help you stay resilient and thrive.
Our Commitment to Mental Health and Wellbeing
Giving Back to Those Who Keep the World Moving
At SHIFT, we believe in more than just providing solutions for shift workers—we believe in creating real change. That’s why we pledge to donate a percentage of our sales to charities and organisations dedicated to improving mental health and wellbeing for shift workers. Whether it's through advocacy, education, or direct support, we’re here to make a difference where it matters most.
Are you raising funds or working towards a cause that aligns with our mission? We’d love to hear from you.